Paid Social Management
Media buying, ad creative, and reporting across Meta and TikTok — campaigns built around a clear cost-per-result target, not vanity reach.
Social Media × AI
Helping brands grow through smarter content, social media, and AI.
I'm Mohamed Ghazaly, a Social Media & AI Specialist helping brands build a stronger digital presence, create better content, and simplify their work with practical AI solutions.
Available for projects
Cairo · Remote · Gulf
Scope of work — as of August 2026
$130K+
Ad spend managed
17.8M
Impressions delivered
2.79%
Average click-through rate
6
Active client brands
Average CTR runs roughly 2× the platform norm · Peak campaign CTR 5.13%
Food & Catering · Real Estate · Construction · Retail · Trading Education
Social Media StrategyContent SystemsMeta AdsAI Video ProductionArabic CopywritingWorkflow AutomationReels & Short-FormBrand Voice
Social Media StrategyContent SystemsMeta AdsAI Video ProductionArabic CopywritingWorkflow AutomationReels & Short-FormBrand Voice
About Me
Strategy, creativity, and technology working together.
I help brands turn ideas into clear social media strategies, consistent content, and smarter digital workflows. My approach combines creative thinking with practical AI tools to help businesses work more efficiently and communicate more effectively.
- 01Social Media Strategy
- 02Content Systems
- 03Practical AI Solutions
Services
How I can help your brand.
Focused services designed to improve your content, digital presence, and day-to-day workflow.
Content Systems
Social strategy, content planning, and Arabic copywriting — organised into a system your brand can actually keep running, week after week.
AI Production & Automation
AI video, voice, and motion graphics, plus workflow automation that removes the repetitive work from your team's week.
AI in Production
Systems already running for clients.
Bilingual voice systems
Arabic and English IVR built end-to-end for a construction group, tuned for phone-line delivery.
Arabic motion graphics
Kinetic Arabic typography and animated explainers produced for a trading education platform.
AI video pipelines
Short-form video and product animation generated and finished for retail, real estate, and events clients.
Trusted by
Selected Work
Projects built around clear goals.
A selection of social media, content, and AI projects focused on solving real business challenges.
TPLanding Page + Ads
Ten Percent Academy
Built a conversion-focused Arabic sales page and ad copy system for a trading education brand, written to stay inside Meta's financial-claims policy.
AASocial Strategy
Al-Assimah Real Estate
Social media strategy and content direction for a Gulf real estate brand, built around lead quality rather than follower count.
AZContent & Copy
Al-Zaizafoun Catering
Ongoing Arabic copywriting in Kuwaiti dialect — short, hook-first captions with a consistent brand voice across the feed.
TWMarketing Strategy
Tinky Winky Kids Area
Go-to-market strategy covering subscription pricing, birthday packages, and a WhatsApp community channel for mothers, delivered as a full pitch deck.
SDMarket Research
Souq Al-Deera
Competitor analysis of the two leading Kuwaiti property portals, turned into a positioning report for a brand relaunching after a long pause.
MFContent Production
Mohamed Farahat Constructions
Short-form video and caption production for a construction brand — site footage cut into feed-ready reels with a quality-led tone.
My Process
A simple path from idea to impact.
01
Discover
Understand your business, audience, goals, and current challenges.
02
Plan
Create the right strategy, content direction, and solution roadmap.
03
Build
Develop and implement the agreed content, system, or workflow.
04
Improve
Review performance, learn from the results, and refine the solution.
Let's Work Together
Have a project in mind? Let's talk.
Tell me a little about your brand, your current challenge, and what you would like to achieve. I'll get back to you with the most suitable next step.